Gwyneth Paltrow has been named the Entertainment Industry Foundation’s (EIF) ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund. The limited edition T-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back. Gwyneth will appear in all KEY TO THE CURE ads and a public service announcement wearing the T-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1 and retail for $40 with over $35 to exclusively benefit KEY TO THE CURE. (source)
Why does the t-shirt have Karl Lagerfeld’s stretch of himself on the back?? Are they fighting for cancer or promoting the designer? One signature would be enough!! What are those 2 crossed arrows supposed to mean and what does it have to do with cancer?? The campaign was named “Key To The Cure” … wouldn’t it make more sense to have a lock and a key on the t-shirt?
Couldn’t EIF find a more interested and creative designer?? Big shout out to the photographer Julian Broad and Gwyneth Paltrow that donated their time to cause! Gwyneth actually looks amazing… I didn’t just say that! I claim temporary insanity!!